membership business

Membership Cancellations: What’s the Best Policy?

One of the most frustrating things that can happen to a membership site owner is when a member decides that they want to cancel their membership. Ideally, if you have a solid membership business …

Rolling or Fixed: Which Membership Model Is Best?

When you are creating a membership business, you have a lot of decisions to make: pricing, marketing, SEO, hosting, themes, etc. But perhaps one detail that is lesser considered is whether or not your …

Ways to Win Back Lapsed Members from your Membership Site

A lapsed membership. Every membership business deals with this problem. It's frustrating and sometimes discouraging, but it's a normal part of the business. Your membership business already has a …

Does My Membership Site Provide Value? (And How to Fix it if It Doesn’t)

Pricing, web design, marketing. All of these are factors that are important for the success of your membership site. However, what is ultimately the single factor that impacts your customers directly …

How to Identify Your Target Audience (Fast and Free)

When starting any kind of online business, you need to know your target audience. Marketing to the wrong audience (or blindly marketing your business to a huge, undefined audience) is like throwing …

5 Key Metrics You Should Be Tracking In Your Membership Business

Now that you have your membership business up and running, you are now focused on maintaining your business and increasing revenue, it is important that you are able to track your online business' …