Research shows that the average open rate for email newsletters is about 20%. But that doesn’t mean 20% actually get read. The average click-through rate is only 2-5%. Newsletters can be snoozy …
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How to Write a Killer Welcome Email
Imagine you open your inbox to find you have twelve new emails, including several marketing ones. You open one from your employer about an upcoming work event, then glance at one from your kid’s …
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Best Email Software for Your Membership Site
Whether you’re already running a membership site or you’re yet to launch your program, starting an email list is highly recommended. Having the ability to add potential and existing members to an …
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How to Segment Email Lists (And Why You Should)
Email marketing can be an excellent way to engage with new leads, as well as those who have purchased products from your business in the past. However, if you have a high unsubscribe rate, that may be …
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How to Use Lead Magnets and Optins to Grow your Membership Site
One great way to grow your membership site is to offer visitors something in exchange for their continued interaction, such as a free trial at your membership site in exchange for their email …
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How to Plan a Digital Marketing Strategy
When you’re running a business in the modern day, it’s important to have a digital marketing strategy. Whether you like it or not, we live in a digital age where most people will check how many likes …
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