Last spring we gave you an overview of what search engine optimization (SEO) is and why it’s important for your business. We also shared several posts about the importance of social media marketing …
Continue ReadingWhat are Social Media Metrics?
Find out what these measurements are and why they're critical to the success of your online business. “Review your social media metrics!”– it’s one bit advice you’ll see again and again as an …
Continue ReadingLinkedIn Company Pages: Your Checklist for Best Practices
A few months ago we gave you an overview of LinkedIn, where we briefly talked about creating company pages. Let’s delve a bit deeper into the best ways to use this feature. One of the main purposes …
Continue ReadingHow to Use Google AdWords
Google AdWords is not your average online advertising service. Google AdWords is, well, Google (and if you recall from our article last week, Internet-marketing guru John Deulloa says that “location, …
Continue ReadingNew Feature: Mailster Integration
We’ve been hard at work this week, and we’re pleased to announce an official integration for the popular Mailster WordPress Newsletter plugin! If you haven’t heard of Mailster, check …
Continue ReadingHow to Create a Successful Content Marketing Strategy
Creating a successful content marketing strategy is key for any online business. If done right, content marketing can build a following, attract new members, and help you retain old ones. So what …
Continue Reading