Research shows that the average open rate for email newsletters is about 20%. But that doesn’t mean 20% actually get read. The average click-through rate is only 2-5%. Newsletters can be snoozy …
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How to Segment Email Lists (And Why You Should)
Email marketing can be an excellent way to engage with new leads, as well as those who have purchased products from your business in the past. However, if you have a high unsubscribe rate, that may be …
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What the GDPR Means for Your Email Marketing Campaigns
If your website uses email marketing, there's some legislation you should know about. The General Data Protection Regulation (GDPR) is a new privacy-focused law that went into effect earlier this …
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New Feature: Mailster Integration
We’ve been hard at work this week, and we’re pleased to announce an official integration for the popular Mailster WordPress Newsletter plugin! If you haven’t heard of Mailster, check …
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How to Use Webinars for Marketing Your Website
Looking for a way to raise awareness and grow your site? A webinar may be just the ticket. Although running a webinar may seem daunting, it's super easy if you've got the right tools. In this …
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