Last spring we gave you an overview of what search engine optimization (SEO) is and why it’s important for your business. We also shared several posts about the importance of social media marketing …
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How to Measure Social Media ROI, Part 2
Last week we introduced you to the complex world of social media ROI. In part 1, we gave you tips on what to measure and why, and we reviewed setting social media goals and objectives. Today we’re …
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How to Measure Social Media ROI, Part 1
A few weeks ago we talked about how to review social media metrics. As stated in our post, metrics are “the data you gather and use to measure the performance of your social media campaigns and what …
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What are Social Media Metrics?
Find out what these measurements are and why they're critical to the success of your online business. “Review your social media metrics!”– it’s one bit advice you’ll see again and again as an …
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How to Reduce Your Member Churn Rate (& Recover Failed Payments)
As a monetized site owner, two of your main goals should be... For starters, you could say that keeping existing members is more important than getting new ones. After all, marketing your …
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