Now that you have your membership business up and running, you are now focused on maintaining your business and increasing revenue, it is important that you are able to track your online business' …
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One Tool to Rule Them All: Google Analytics
Google Analytics. You’ve heard the name, right? If you haven’t—and maybe even if you have—you’re probably wondering what it is, what it does, and how it can help your business. More importantly, after …
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Utilizing Platform-Based Analytics, Part 3: Instagram Insights
We’re continuing our three-part series on how to use platform-based analytics, and today’s topic is Instagram Insights. If you didn’t get a chance to read our previous two posts about Facebook and …
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Utilizing Platform-Based Analytics, Part 2: LinkedIn Analytics
LinkedIn is definitely not your everyday “This is how my life is going” place to post. Nope. Rather, it’s a space for professionals to connect with each other and with companies and where you can put …
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Utilizing Platform-Based Analytics, Part 1: Facebook Insights
Reviewing your social media analytics and measuring your metrics is something we hope by now you know is super important in determining ROI on your social media efforts. In December, we set out to …
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Tools for Measuring Social Media Analytics
This year we’ve talked about the importance of measuring your company’s social media metrics and calculating ROI. We’ve also briefly mentioned that there are tools you can use to ease the, uh, …
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