Benefits versus features – it’s a common enough phrase in the business world, particularly when it comes to sales. But what does this really mean? And how are you supposed to distinguish between …
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How to Paywall Video Content with WordPress (and Why You Should)
Let’s face it, unless you want to be stuck in the early 2000s, your business needs video content. If granfluencers like Old Man Steve are killing it on TikTok, anyone younger than 75 can step up …
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How to Monetize Your WordPress Website (4 Effective Strategies)
You may already know that there are a variety of ways you can monetize your WordPress website. However, if you're just getting started, it can be difficult to sift through the many monetization …
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How to Find Your Niche (In 5 Easy Steps)
"Niche-down" is a buzzword worth paying attention to. Find out why niche marketing is so successful, and learn how to find your own niche in this article. Are you looking to start a business but …
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What is a WordPress Monetization Plugin? (And How To Use One)
Monetized websites are all the rage these days. Well, in reality, passive income is all the rage. Monetized sites just so happen to be a stellar way of picking up an extra revenue stream or even …
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How to Create a Marketing Persona (Including Pain Points)
Marketing can be a tough art. Finding the right way of conveying your brand’s message isn’t always straightforward. It can help to have a reference point for your audience. And that’s where creating a …
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